The Creating Collective

Dr. Joni Watson is a people-lover, hope-speaker, and systems-thinker who serves as Chief Vision Officer of The Creating Collective and Editor of the Clinical Journal of Oncology Nursing. A Consulting Associate at Duke University School of Nursing, Joni has led large-scale systems transformation across healthcare and education, stewarding multi-million dollar budgets while developing innovative programs that prioritize workforce well-being, transform patient outcomes, and enhance organizational sustainability. Known for her outcome-driven, service-focused leadership, she builds cultures of gratitude, growth, and grounded innovation to shape the future of work and care.